Can ‘resistance to change’ become your greatest leadership resource?

(Why is resistance so pervasive? And can you make resistance your friend?)

How many times have you looked around your organization (or your unit!!) and thought, “This needs to change?”

And you know that if you could get people to buy-in, this change would be good for everyone. People would be more energized. They’d achieve more. And you’d all love coming to work. It seems obvious to you.

But, even when the change you’re proposing isn’t asking the impossible…

People resist.

They do it in different ways: Some disagree out loud. Others are quieter. Some of the quiet ones work to undermine the change. Some pull rank. Others say, “It’s not my job.” Some agree as long as someone else does the work.

You dread going through another meeting where people pretend and nothing changes.

And you’re secretly wondering if humans hate change…

It often seems that no one likes change except a wet baby. Or that ‘people always resist change’. The truth is…people do change.

People are wired to change, grow and evolve. It’s just that most change efforts don’t take advantage of our natural human wiring – our fundamental motivation to grow.

Introducing Nurse Leadership: Leading Change in Healthcare

Here’s a simple, but elegant, and highly successful approach to change.

Developed in partnership with the American Association of Critical Care Nursing – this is a turn-key system that you can use to successfully lead change.

It is an easy- to use system that gives you step-by-step procedure for engaging others in making changes.

Nurse Leadership: Leading Change in Healthcare is structured in six learning modules. Each module starts with a short (12-18 minute) DVD.

These professionally produced DVD modules are content-rich, engaging, and present core principles and practices that nurses at any level can use to exercise leadership.

The program gives you concepts and skills to make changes, engage others, and transform your work.

But, the real power of the program is not in watching the DVDs. The real changes come from the carefully designed discussions and exercises that follow each DVD.

Every interactive exercise is fully documented and explained in the easy-to-follow workbook.

You can use this program to educate yourself OR to empower a team.

You’ll learn:

• Why 70% of change efforts fail – and how yours can succeed.
• The secret to eliminating resistance (it’s not what you think)
• How leaders unknowingly sabotage their own best efforts (this distinction alone will save you from months of frustration)
• The 4-quadrants of change – and what they reveal.
• The one factor that most change strategies overlook – and how not to miss it.
• What it really means to “change the culture” – and why so many organizations miss the mark
• How to increase accountability & ownership – so people drive the change for you

There were terrible morale problems, when I began leading this organization. The competition was so intense –people were trying to take each other out. People were at odds. There was no sense of ownership. We had a lot of unhappiness. Our Engagement Survey scores were horrible.

I didn’t know if I could turn it around. But, using your methods, people started to own the change I was promoting. They started to move it forward. Now, we have the best Engagement Scores in the hospital. Morale is high.

Kristin Gist, MS, Senior Director Developmental Services, Rady Children’s Hospital

“I’m not a trained facilitator or coach but I took my team through the exercises. It was so much fun. Everyone got involved and opened up. The program helps us grow as a team and individuals.

Cynthia Pearsall MSN, RN
VP and CNO, Fairfield Medical Center

A complete learning system

Nurse Leadership: Leading Change in Healthcare is simple to implement. And everything you need is included. Plus, we are available to coach you through any questions or challenges you have.

The program includes both team member materials and a facilitator kit (so you can easily lead the learning process).

Team member materials include:

• The Nurse Leadership: Leading Change in Healthcare Workbook. ($129.00 value)
This all-new workbook has been designed to function like an interactive journal – that turns the concepts of Re-Energizing into focused, positive actions. Filled with valuable exercises, the workbook makes the learning process personal & practical.

Your facilitator kit includes:

• The Nurse Leadership: Leading Change in Healthcare Workbook. ($129.00 value)
This all-new workbook has been designed to function like an interactive journal – that turns the concepts of Re-Energizing into focused, positive actions. Filled with valuable exercises, the workbook makes the learning process personal & practical.
• The 6-module Nurse Leadership: Leading Change in Healthcare DVD of Eric Klein & John Forman presenting the following transformational concepts ($279.00 value):

Module 1: Introduction: What is Leading Change?

Module 2: The Four Essential Dimensions of Change

Module 3: Leading Integral Change: Putting the Four Essentials to Work

Module 4: First Order Change: The Technical Aspects of Leading Change

Module 5: Second Order Change: The Cultural Aspects of Leading Change

Module 6: Leading Adaptive Change: Engagement, Implementation, and Momentum

This DVD series brings you the same stories, concepts, and skills that we present in workshops and keynotes – but at a fraction of the cost. You get to benefit from years of research and refinement – because the material presented in these DVDs distills the most impactful concepts into focused 12 -18 minute modules.

• Nurse Leadership: Leading Change in Healthcare Facilitator Guide
Value: ($159 value)

This convenient resource takes you step-by-step through each learning session. It tells you what to emphasize. What questions to ask. It’s is like having us at your side coaching you along saying, “Okay, now do this next . . .”

“This is not your usual leadership program. Forman and Klein  get to the heart of what it means to lead change. They provide real tools that can be applied today in a memorable and immediately productive way. They have great respect for the profession, intriguing insights and down-to-earth humor as they point out pragmatic and graceful strategies for ending burn-out and successfully implementing changes large and small.”

Glenna M. Crooks, Ph.D.,

former Deputy Assistant Secretary for Health for the Reagan administration and founder/president of Strategic Health Policy International, Inc

And these bonuses . . .

Premium Bonus #1 Special Report: The Secret Life of Complaints ($29.00 value)
This special report shows how to turn negative attitudes into positive action.

Premium Bonus #2 Special Report: How to Facilitate Learning Groups: Turning Concepts into Action
($49 value)

We’ve spent thousands of hours delivering workshops. We’ve taught hundreds of people how to turn concepts into action. And we’ve synthesized the key concepts and methods into this special report. Read this through and incorporate the ideas. It will make a huge difference in how you lead the Re-Energizing sessions and develop your staff.

Premium Bonus #3 – Audio Program: How to start each day with energy, purpose, and passion ($49 value)

This audio program teaches you a simple (and powerful) way to start everyday. It includes information on how to get focused and energized so that you can more fully embody your values, pursue your purpose, and experience fulfillment each day.

Premium Bonus #4 – 30 minutes of personal tele-coaching – for you as the team leader
($300 value)

Like you, our schedules are busy – but there is always time for what truly matters. And we really want you and your team to re-energize. That’s why we’re making this offer to those who purchase the premium program. In a tele-coaching call we can really focus together on your specific challenges and your specific goals. Then, we’ll tell you how to adapt this program – to make a huge difference with your people and your work.

Could it really be this simple?

Could you literally use a system lead change, stop victim-thinking, and fire up their passion for nursing?

The answer is YES! By following the steps of Nurse Leadership: Leading Change in Healthcare, you will actually help people drop their old mindset and choose to implement change.

“I have a high trust level for Forman and Klein. Here are real tools that can be applied today in a memorable and immediately productive way. Conventional wisdom tells us that people avoid change. Leading Change offers nurses unconventional wisdom ­that cuts through the common obstacles to getting ‘buy-in’ and successfully implementing changes, large and small.”
Lynn D. Hagerman, MPH
Former Executive Director, Susan G. Komen for the Cure, Puget Sound Affiliate

Why you should immediately act on this offer!

We’ll give you not one, but three reasons.

Reason 1) You can start turning things around immediately
The Nurse Leadership: Leading Change in Healthcare program gives you a simple but sophisticated toolkit that you can literally start using the very next day.

The program is flexible. It can be adapted to your schedule and needs. It brings the most powerful concepts for leading change alive instantly.

For this reason and this reason alone, you should do it. For yourself and your team.

Reason 2) Nurses are overwhelmed with change and losing heart.  Nurse Leadership: Leading Change in Healthcare gives you a practical to get people re-engaged in leading change.

Even though most nurses hate being cynical and burned out – they need tools and to channel their passion into constructive action.

Don’t let them spend another day on the downward spiral towards burnout.

Reason 3) Risk-free We know that in these difficult financial times that money is tight. Smart management is not worried about spending money, but they are rightly worried about wasting it. We believe our approach is the single most comprehensive and wholistic approach to change and it naturally resonates with the biopsychosocial nature of nursing.

So work with Nurse Leadership: Leading Change in Healthcare for 30 days. Then if you aren’t happy for any reason whatsoever:

1. Tell us, and we’ll refund 100% of the money you paid for Nurse Leadership: Leading Change in Healthcare and the bonuses.

2. We’ll ask you, in return, to mail back the materials.

Plus, if you let us know what you didn’t like about Nurse Leadership: Leading Change in Healthcare, we’ll give you a recommendation for another leadership resource that might suit you much better.

We want you to get the support you need, no matter where it comes from.

What’s Included	Standard	Premium
The Nurse Leadership: Leading Change in Healthcare Workbook. ($129.00 value)
The 6-module Nurse Leadership: Leading Change in Healthcare DVD of Eric Klein & John Forman presenting the following transformational concepts ($279.00 value):
		Premium
Premium Bonus #1 Special Report: The Secret Life of Complaints ($29.00 value) This special report shows how to turn negative attitudes into positive action.
Premium Bonus #2 Special Report: How to Facilitate Learning Groups: Turning Concepts into Action ($49 value)
Premium Bonus #3 – Audio Program: How to start each day with energy, purpose, and passion ($49 value)
Premium Bonus #4 – 30-minutes of personal tele-coaching ($300 value)
PRICE	$79 per team member $269 per facilitator	$89 per team member $289 per facilitator